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Mutual respect for each others’ viewpoints and open lines of communication make for a sense of well being. 

A graphic designer will have a clear understanding of the purpose of the design and the message will convey to the audience. A designer will ensure the effect will align with the company’s branding guidelines and style. Use colors that will relate with the purpose of the design and the intended audience, taking into account. The emotions and meanings associated with different colors and choose fonts and typography that are appropriate for the purpose of the design. Enhance the readability and legibility of the text.

As well is creating a balanced composition that effectively uses negative space and is visually appealing.